Authentique Announces Strategic Partnership with Alitheon
PARIS, France - July 9, 2024 - Authentique, a leader in the luxury and fashion industry on the application of non-invasive Vision AI for product authentication and return fraud protection, today announced its global strategic partnership with Alitheon, the world’s dominant player in Vision AI across aerospace, energy, defense and manufacturing. This partnership brings the best of Alitheon’s patented Vision AI technology to Authentique’s seamless, multi-faceted solution - spanning a wide range of market-leading front and back-end capabilities for the luxury and fashion industry.
Alitheon's FeaturePrint® no-touch serialization technology will be exclusively licensed for use by Authentique for the luxury and fashion industry globally, which brings immediate benefits for brands, retailers and resellers. Authentique’s seamless user experience, combined with the accuracy of the FeaturePrint® technology, ensures that brands can now irrefutably trace their products throughout their lifecycle providing transparent provenance whileconsumers can verify and authenticate products using a scan from a smartphone.
With Authentique’s new solution, for both consumer and B2B environments, users will be able to simply take a picture of a product with a phone to identify it, authenticate it, and trace it. And if desired, they can be connected to its product data which can eventually be incorporated into a digital product passport (DPP). The technology provides the ability to identify unique digital fingerprints for products that, when matched through the Authentique App, can be used for immediate verification for any product on their system.
Commenting on the partnership, Simon P. Lock, CEO and Founder of the ORDRE Group said, “Incorporating Alitheon’s FeaturePrint® into our Authentique platform will create the final standard of traceability for those purchasing fashion and luxury goods. Our deep presence and understanding of the market, combined with Alitheon’s superior technology, will enable our customers to tackle some of our industry’s biggest authentication and verification challenges. Together, we are ushering in a new era – where counterfeit goods, gray market products, and fraudulent returns can be irrefutably identified with one click of a phone camera.”
Roei Ganzarski, CEO of Alitheon added, “We developed FeaturePrint® to enable a world in which transparency, traceability, and trust are easily achieved with no more than a photo from a standard off-the-shelf camera be it anindustrial camera or even a mobile phone. We are excited to pair our technology with Authentique’s deep sector knowledge and presence, to offer the luxury and fashion industry the last solution they will ever need to ensure and secure trust in their products and their brands.”
As the industry prepares for the implementation of new regulations in the EU mandating the use of DPPs, Vision AI is set to take on a range of new applications as a replacement for QR codes and NFC chips. These traditional methods of tagging products have limitations for serialization and authentication, as they can be easily removed, counterfeited, do not wear well on certain items, and are difficult to recycle.
For the past four years, Authentique has been dedicated to addressing the biggest issues within the fashion and luxury industry using their extensive technology frameworks and processes. As this partnership continues to grow, Authentique and Alitheon are set to drive significant advancements and establish new standards within the sector.
ENDS
About The ORDRE Group
Founded in 2014, The ORDRE Group is the leading fashion technology firm powering the business of fashion. The Group comprises two complimentary business units. Firstly, this includes ORB360 Digital Imaging: Proprietary 360˚ view mobile imaging technology developed specifically for the fashion industry. Services include 360 images andvideo, 2D and Ghost. The second business is Authentique, an innovator in the development of Vision AI and DPPs.
The Authentique business comprises three integrated pillars. The Consulting team of seasoned experts guiding clients towards implementing scalable DPP programs with pragmatic external counsel. Secondly, its Vision AI employs cutting-edge visual recognition technology to authenticate products with unmatched precision. Lastly, the group specializes in crafting digital product passports (DPP’s), catering to discerning fashion clientele. These DPP’s not only ensure authenticity but also enhance trust and value for consumers. Together, these pillars form the cornerstone of the comprehensive and dynamic suite of services.
Currently the business has operations in Paris, London, New York, Milan, Sydney, LA, Shanghai, Tokyo, Hong Kong and Dubai. Key clients include: Louis Vuitton, The Row, Balenciaga, Givenchy, Michael Kors, Yohji Yamamoto, Thom Browne, Simone Rocha, Agent Provocateur, Victoria Beckham and many more.
About Alitheon
Alitheon® is the leader in advanced optical AI and creator of FeaturePrint®, a patented system connecting the physical and digital worlds via a secure and immutable link. FeaturePrint digitizes for items and products, whatfingerprints are for people – a unique identifier that doesn't require marking, modifying or adding anything to the item. Using just a camera, FeaturePrinting enables authentication, identification and traceability of individual items out of millions of similar objects, avoiding counterfeits, eliminating parts' misidentification and minimizing the use of wrong products. FeaturePrint is currently used for numerous track, trace and authentication purposes across automotive, pharmaceuticals, aerospace and defense, medical equipment, precious metals, and luxury goods and collectibles.
