In an article for Vogue Business titled “The fashion exec’s guide to digital product passports'“ Brooke Roberts-Islam published some of the findings from Authentique's White Paper; the first luxury consumer-focused study on Digital Product Passports (DPPs). DPPs will require unprecedented transparency in global supply chains and enable greater circularity. There are potential benefits beyond compliance with incoming EU legislation. Read on for more >

Authentique - an Ordre Group product - was proud to be selected as one of four key technologies to demonstrate at the Bain & Company Technology Showcase event in Paris today. The event was timed with the launch of The Bain & Company / Comité Colbert Annual report dedicated toAI in the luxury industry entitled “Artificial Intelligence: the discreet revolution”. Read on for more >

Today, The Ordre Group CEO, Simon P. Lock was interviewed by Building Web3 host Jax Dwyer. The Building Web3 Podcast interviews founders and technical experts to explain the components of building Web3 projects and the opportunities available. Listen to the Podcast here to discover how Lock and The Ordre Group are pioneering the intersection of the fashion industry and digital innovation >

The Spin Off features Authentique, an app that authenticates secondhand designer products using Vision AI technology. Authentique allows users to verify items with a simple smartphone scan. This innovation ensures transparency and traceability in the fashion industry without relying on physical tags.

Authentique's innovative luxury product authentication has been featured on Blockster, PR Newswire, and NSS. The articles highlight Authentique's partnership with Alitheon to use its FeaturePrint® technology for robust fraud protection and authentication, enhancing transparency and trust in the luxury market.

Authentique featured in Geek Wire, highlighting its use of Alitheon's advanced FeaturePrint technology to authenticate high-value items. This system, which uses AI to analyze microscopic surface irregularities, ensures the authenticity of luxury goods and critical components without the need for barcodes or blockchain.

Harper's Bazaar features Authentique, an app designed to authenticate luxury goods using advanced AI technology to detect counterfeits from photos. The app, in collaboration with Alitheon, aims to enhance traceability and reliability in the fashion industry.

Authentique partners with Alitheon to integrate Vision AI technology for product authentication and fraud protection in the luxury and fashion industry. This collaboration allows seamless product verification using Alitheon's FeaturePrint®, enabling authentication with a simple smartphone scan.

Authentique partners with Alitheon to enhance its product authentication app using Alitheon's FeaturePrint technology. This upgrade will allow users to authenticate luxury goods with a smartphone, combating counterfeits and return fraud. The technology ensures unique digital fingerprints for products, providing greater security for consumers and brands.

Blockster features a groundbreaking study conducted by Authentique, part of The Ordre Group, in collaboration with the customer and brand experience agency Me the Customer and I, a significant shift in luxury consumer behavior has been uncovered. The study, focused on Digital Product Passports (DPPs), highlights a growing consumer demand for these digital tools.

Digital product passports (DPPs) are becoming crucial in luxury fashion. Consumers desire features like authentication and repair info, with blockchain ensuring authenticity. This trend presents a significant opportunity for brands to build loyalty and set industry standards.

Today, Vogue Business reported that Authentique, part of The Ordre Group, in collaboration with Me the Customer and I, has released the first luxury consumer-focused study on Digital Product Passports (DPPs). For more on this feature please click here >

The technology that owned 2023 was undoubtedly AI. ChatGPT debuted just before the start of the year, kicking off a race among tech giants to integrate or match its capabilities. Read on to discover why Authentique was featured on the best of BoF 2023 >

Authentique, could upend the resale market: It gives brands ownership power over an ID, which would make it difficult for buyers to resell outside of the brand’s own secondhand shop. If resale platforms become a partner, brands could require a cut of future sales. Read more here >

There’s a New Way to Prove a $38,200 Watch Is the Real Thing. Luxury houses are now tracking the authenticity and origin of their most-coveted products using crypto’s underlying technology. Click here for excerpts and the links to the Bloomberg online feature >

LVMH-owned brand Patou recently launched AI-verification system Authentique Verify, effectively digitally “chipping” their items at the very beginning of the production chain, allowing them to track them and prevent any return fraud.

Bethanie Ryder reports for Jing Daily; The ORDRE Group is responsible for myriad luxury labels’ metaverse and Web3 successes. Jing Daily caught up with its founders to delve into fashion’s virtual terrain.

This week, Jing Meta sat down with The Ordre Group founder and CEO Simon Lock and Co-Founder Kirsten Anna, to discuss the future of digital verification in luxury and the company’s “Authentique” program, which was recently adopted by label Patou.

LVMH brand Patou is partnering with fashion technology company, The ORDRE Group, on digital authentication technology called Authentique. Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

Patou has teamed up with metaverse tech platform The Ordre Group to add digital verification IDs to its products. Will more brands adopt blockchain technology to fight against the counterfeit and “dupe” industries?