The technology that owned 2023 was undoubtedly AI. ChatGPT debuted just before the start of the year, kicking off a race among tech giants to integrate or match its capabilities. Read on to discover why Authentique was featured on the best of BoF 2023 >

Authentique, could upend the resale market: It gives brands ownership power over an ID, which would make it difficult for buyers to resell outside of the brand’s own secondhand shop. If resale platforms become a partner, brands could require a cut of future sales. Read more here >

There’s a New Way to Prove a $38,200 Watch Is the Real Thing. Luxury houses are now tracking the authenticity and origin of their most-coveted products using crypto’s underlying technology. Click here for excerpts and the links to the Bloomberg online feature >

LVMH-owned brand Patou recently launched AI-verification system Authentique Verify, effectively digitally “chipping” their items at the very beginning of the production chain, allowing them to track them and prevent any return fraud.

Bethanie Ryder reports for Jing Daily; The ORDRE Group is responsible for myriad luxury labels’ metaverse and Web3 successes. Jing Daily caught up with its founders to delve into fashion’s virtual terrain.

This week, Jing Meta sat down with The Ordre Group founder and CEO Simon Lock and Co-Founder Kirsten Anna, to discuss the future of digital verification in luxury and the company’s “Authentique” program, which was recently adopted by label Patou.

LVMH brand Patou is partnering with fashion technology company, The ORDRE Group, on digital authentication technology called Authentique. Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

Patou has teamed up with metaverse tech platform The Ordre Group to add digital verification IDs to its products. Will more brands adopt blockchain technology to fight against the counterfeit and “dupe” industries?

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

Ragtrader’s 2023 Tech 20 list uncovers the movers and shakers in the digital fashion space. Ragtrader has been providing comprehensive news, analysis and opinion on the clothing, footwear and accessories sector since 1972.

In Paris LE BOOK presented The ORDRE Group with an award for the ORB360's imaging, taking out the technology category. The award recognises that the ORB photo imaging is paving the way for B2B and e-commerce content. Since 2005 CONNECTIONS has served as the leading platform for best in-class creative services. It is the leading meeting hub for the core of the creative industry.

NFTs have taken the world by storm over the past two years sparking controversy and intrigue. These types of cryptocurrency have become a huge part of branding concepts for many companies through a ‘phygital’ model— physical and digital. However, with the rise of cryptocurrency comes concern: how safe are NFTs?

Ethereum blockchain promises to solve one of the greatest obstacles to NFTs becoming mainstream. Extensively talked about for over a year now, Ethereum is transitioning into a proof-of-stake model that is massively less energy intensive. Learn more.

For brands, entering into a new space can be daunting, but there’s also the risk of not engaging at all. How can brands enter the Web3 space in a way that makes sense for them? Find out how your brand can leverage its Web3 presence. Link in bio.

The world first witnessed a resale wave that was fueled by Gen Z’s interest in sustainable shopping and a push for a more circular economy. The current resale boom follows cost-of-living increases, which has impacted consumers with more budget-conscious decisions, combined with a keen interest on how the advancement of technology might play a part.

The Metaverse is transforming the way we see and interact with fashion. This technology enables us to challenge the boundaries of fashion, explore new identities and experience new forms of self-expression.

See why big name brands all use ORB360 for their e-commerce, social media, and wholesale channels. See how ORB360 is revolutionising photo imaging for luxury brands and helping usher in a new way of online commerce.

The LVMH Group is advancing heavily within the technology sector. They have exceeded expectations with their subsidiaries by imploring data driven tactics and web3 imaging. Learn more about LVMH here.

Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs. Link in bio.

A recap of the “Express Your Brand DNA through Bespoke Virtual Showrooms”. This webinar discussed the importance of powerful visual assets and how the partnership between JOOR and ORDRE is revolutionizing the way brands present their collections virtually.