Authentique Featured on CNN Style

Excerpt from CNN:

“It’s as easy as picking up the phone and pointing it at a product… and knowing whether it’s fake or real,” asserted Simon Lock, founder and CEO of The Ordre Group. The AI-based technology “microscopically analyzes” its materials, he explained, down to how fibers have been dyed and blended, and is being trained for accuracy even when a garment undergoes wear and tear over time.

Authentique is just one version of a so-called digital ID or passport: a digitized ‘twin’ (or NFT — non-fungible token) of a designer piece that allows buyers to verify it is genuine and track its life cycle. In Europe, some kind of digital passports for garments and textiles may soon become law; over the past couple of years, some of the industry’s biggest players have coalesced around this technology to aid in both anti-counterfeiting and sustainability initiatives.

Excerpt from CNN:

Some, like Authentique, could upend the resale market: It gives brands ownership power over an ID, which would make it difficult for buyers to resell outside of the brand’s own secondhand shop. If resale platforms become a partner, brands could require a cut of future sales — though perhaps save on authentication expenses, as Lock pointed out.

To read the full article on CNN by Jacqui Palumbo please follow this link here >