Authentique featured on The Best of BoF 2023: The Al Revolution

The technology that owned 2023 was undoubtedly AI. ChatGPT debuted just before the start of the year, kicking off a race among tech giants to integrate or match its capabilities. Soon, brands had started to use generative AI for design and marketing, retailers were unveiling conversational chatbots and technology providers introduced tools to speed up tasks like writing product descriptions.

But it wasn’t the only technology to have an impact. NFT projects may have dried up, but the blockchain technology underlying them found new users. Nike launched one of the industry’s biggest web3 projects to date, releasing the first blockchain-based virtual goods under its name. It just didn’t call them NFTs. Brands also ramped up efforts to create digital product passports for their physical goods as coming EU regulations take shape.

Technology played a variety of roles beyond these efforts. On the customer-facing front, brands leaned into virtual spaces like Roblox, while they sought better ways to track and manage inventory on the backend with RFID. Competition in fashion is as fierce as ever, and companies will keep looking to technology for any edge they can get.

To read the full article on BoF by Marc Bain please follow this link here >