Listen to Simon Lock on Jax Dwyer’s Building Web3 Podcast
Today, The Ordre Group CEO, Simon P. Lock was interviewed by Building Web3 host Jax Dwyer. The Building Web3 Podcast interviews founders and technical experts to explain the components of building Web3 projects and the opportunities available. Listen to the Podcast here to discover how Lock and The Ordre Group are pioneering the intersection of the fashion industry and digital innovation through Web3 technologies, AI-driven digital fingerprinting, and more.
In the Episode:
Simon Lock's Journey:
- Simon Lock shares his background in the fashion industry, from founding Spin in Australia to creating the renowned Australian Fashion Week.
- Learn how Lock transitioned from traditional fashion to embracing digital innovation and Web3 technologies.
The Ordre Group's Mission:
- Understand the mission of The Ordre Group and how it supports luxury and fashion brands like Louis Vuitton, Hermès, Balenciaga, and Alexander Wang with digital transformation.
- Explore how The Ordre Group is helping fashion brands manage their global networks through cutting-edge digital solutions.
360 Photography
- Discover the innovative virtual showroom platform that was initially developed by The Ordre Group and allowed the company to pivot to creating 360˚ photography which allowed designers to showcase their collections globally.
- Learn how virtual showrooms and The Ordre Groups 360-degree photography became essential during the pandemic and continue to play a crucial role in the fashion industry.
Authentique:
- Dive into the groundbreaking AI-driven digital fingerprinting technology, Authentique , which ensures the authenticity of luxury products.
- Understand how consumers can use their smartphones to scan products and verify their authenticity through Web3-based digital IDs and NFTs.
Web3 Adoption in Fashion:
- Discuss the adoption of Web3 technologies in the fashion industry and how luxury brands are experimenting with NFTs, metaverse platforms, and AI models.
- Hear about the challenges and successes in integrating Vision AI and Web3 technologies in the fashion space.
AI and Digital Imaging:
- Explore the role of AI in enhancing digital imaging and creating immersive experiences for both B2B and B2C sales in the fashion industry.
- Understand how 360-degree view photo technology is transforming online shopping and virtual showrooms.
Partnerships and Collaborations:
- Learn about The Ordre Group's collaborations with major luxury brands and their impact on the fashion industry's digital transformation.
- Understand the importance of partnerships in driving innovation and adoption of new technologies.
Advice for Aspiring Founders:
- Get valuable insights from Simon Lock on entering the Web3 space and leveraging digital innovation in the fashion industry.
- Learn the importance of education, experimentation, and community involvement for aspiring fashion directors and tech entrepreneurs.
Chapters
00:00 Introduction and Background
02:26 Overview of The Ordre Group
08:13 NFTs and Product Authentication with Authentique
13:16 Digital Product Passport and Ownership
15:46 Adoption of Web3 and Generative AI in Fashion
19:12 Challenges in Adopting Web3 Technologies
22:00 Collaborations and Partnerships
23:44 Contributing to Web3 Adoption
26:19 Advice for Aspiring Founders and Fashion Directors
28:42 Learn More about The Ordre Group
Listen to the Podcast here to discover how Lock and The Ordre Group are pioneering the intersection of the fashion industry and digital innovation through Web3 technologies, AI-driven digital fingerprinting, and more.
Reach out to us at Authentique if you are curious about the product and would like to learn more >