Authentique Featured in GeekWire for Product Authentication

Authentique is featured in Geek Wire, highlighting its use of Alitheon's advanced FeaturePrint technology to authenticate high-value items. This system, which uses AI to analyse microscopic surface irregularities, ensures the authenticity of luxury goods and critical components without the need for barcodes or blockchain.

Alitheon's product identification system can make sure a high-priced purse — or a high-performance airplane part — is the real deal rather than a counterfeit. The system, known as FeaturePrint, doesn’t use barcodes or blockchain. Instead, Alitheon’s AI-enhanced software analyses ever-so-slight irregularities in the surface of a manufactured item.

“We are able to see all of the features, flaws, aspects of the manufacturing process, however you want to define them,” Alitheon CEO Roei Ganzarski explained at Alitheon’s Bellevue headquarters. “Because they’re random and chaotic by nature, because they’re not there by design, they constitute a digital fingerprint.”

Sorting out what’s real and what’s fake is a challenge for supply chains, and finding solutions would be worth a lot of money. Experts estimate the market in counterfeit goods at more than $1 trillion per year and say that figure is steadily rising.

Ganzarski noted that the idea of tracking variations in manufacturing tolerances isn’t new. “What’s really new is the intellectual property that we’ve developed which allows us to do this with standard, off-the-shelf cameras,” he said. “So, no need for spectral imaging, no infrared, none of that nonsense. Just a standard camera. In fact, we can do it with a cellphone.” And he proceeded to demonstrate …

Time magazine put FeaturePrint on its list of the 200 best inventions of 2023, and Ganzarski said Alitheon’s “optical AI” system is finding applications in a wide variety of industries. The most recent deal was announced just last week: The Paris-based Ordre Group will leverage Alitheon’s FeaturePrint technology in a smartphone app called Authentique. The app can use smartphone photos to authenticate fashion and luxury goods throughout their full lifecycle — and provide protection against return and warranty fraud.

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