How LVMH Reaches Beyond Today's Technology
The LVMH Group
Premier luxury group LVMH continues to harness the power of today's technology whilst maintaining its historical presence as world leader of high quality products. Since its inception in 1987, the LVMH group has deployed initiatives to drive excellence and creativity amongst its luxury goods brands. With over 75 Maisons within all 5 major sectors of the luxury market: Wine & Spirits, Fashion & leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing, LVMH is the premier luxury group.
Quality is of the utmost importance for the LVMH Group through tangible and intangible activations. Each Maison is nurtured to thrive in the luxury goods industry with quality and excellence in mind. LVMH prides itself on high quality materials meant to last a lifetime, insisting its Maisons maintain quality over quantity.
Some major subsidiaries within the LVMH Group are Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, and Celine to name a few. The company was formed through an unprecedented merger between Moët Hennessy and Louis Vuitton in the late 80s. Bernard Arnault a french investor, Alian Chevalier CEO of Moët Hennessy and Henry Racmier president of Louis Vuitton banded together to make a single group of aspirational brands forming what is known today as LVMH.
With the success of LVMH, many other groups decided to combine expertise to form their own luxury groups such as Kering and Richemont. By 2021, LVMH was considered the most valuable company in Europe and continues to push the boundaries within the luxury goods space.
LVMH and the Future
Luxury goods are not the only pursuit of LVMH. From November 15-16th, the luxury group hosted its first Data Summit to accelerate digitisation within its subsidiaries. Digital initiatives were introduced to the LVMH Group within recent years pushing the boundaries of what it means for the future of luxury tangible and intangible products.
LVMH is driving more clear and concise technological advancements within their subsidiary’s supply chain and product development departments. With this push to align their employees, LVMH is creating a certification program for its employees to acquire deeper knowledge for future data issues.
lvmh data summit | lvmh.com
Café 11
Another Web3 initiative of the group is the launch of Café 11 with Maison Hennessy. This innovative Web3 partnership with Friends With Benefits DAO is creating a “unique cultural social club of the future”.
Maison Hennessy is the first luxury brand from LVMH to join in an initiative with a decentralised autonomous organisation.
Café 11 pays homage to the cafe culture of 1920s Paris taking place on multiple days within the city at unusual places to surprise and delight its members. Although minting is closed, there is a chance that this experience will likely happen next year. For future reference to be a part of this exclusive Web3 cultural club, one would purchase one of the 1,765 Café 11 NFTs on their website.
Louis: The Game
To celebrate founder Louis Vuitton’s 200th birthday, Maison Louis Vuitton developed a metaverse of its own called Louis The Game. This closed ecosystem takes players through a historic adventure with a colourful avatar, Vivienne. This whimsical game allows players to acquire free branded NFTs with each level simultaneously learning the history of this luxury fashion house.
This game became an instant sensation among luxury enthusiasts and reached a new younger audience. With widespread praise over its use of Metaverse tactics, Louis Vuitton is leading a new era of advancement and innovations.
Imaging System Advancements
With the Web3 shift, some luxury retail brands under the LVMH umbrella have begun to shift the way they create imaging for e-commerce, B2B and social channels. This push to create more Web3-friendly imagery has brands looking for reputable production companies that own the luxury space and are efficient whilst remaining cost-effective.
The ORDRE Group created an advanced imaging system called ORB360° that creates a 360 degree spin of a look with 72 images. ORB360° comes to the brand with minimal setup and breakdown and costs way less than its predecessors.
With its advanced imaging technology, ORB360° creates multiple types of imagery including MP4s, GIFs, Video, and single images from the 360 spin. Learn more about ORB360 here.
ORB360 accessory and model unit
