Simon Lock, Authentique CEO, makes Ragtrader Tech Top 20

The future of luxury fashion authentication is made all the more interesting thanks to Simon Lock’s strategic investment in deep-tech company Veracity Protocol (VP). VP offers an optical standard that enables physical products to be linked to their digital identity by scanning their unique material structure (digital fingerprint) using computer vision and neural networks. VP’s non-invasive optical standard is an integral element of The Ordre Group’s new Web3.0 authentication and verification product Authentique, which is being applied to the fashion industry. Lock says the venture will increase authentication opportunities in the fashion industry. “The Authentique App developed with Veracity Protocol is revolutionary in combining blockchain, NFT utility and visual recognition technology to authenticate and verify luxury products to help combat the global trade in counterfeits,” Lock says.

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