Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs. Link in bio.

After a successful trial run with NFTs, Instagram will being rolling out an NFT feature to more than 100 countries.

‘Digital Twins’ created by visual recognition software are creating provenance and authenticity for luxury goods items.

Provenance, a concept used to describe how digital wearables on the blockchain store information about their history in the resale market. Authentique allows consumers to place their physical products on the blockchain and track its history with provenance. Using visual recognition during the point-of-purchase, Authentique creates a digital copy of the physical product and places the digital wearable on the blockchain.