After a successful trial run with NFTs, Instagram will being rolling out an NFT feature to more than 100 countries.

Provenance, a concept used to describe how digital wearables on the blockchain store information about their history in the resale market. Authentique allows consumers to place their physical products on the blockchain and track its history with provenance. Using visual recognition during the point-of-purchase, Authentique creates a digital copy of the physical product and places the digital wearable on the blockchain.