The ORDRE Group’s Authentique Featured in Forbes
LVMH brand Patou is partnering with fashion technology company, The ORDRE Group, on digital authentication technology called Authentique.
Authentique creates unique digital fingerprints of physical luxury products accessed via a smartphone application. The technology will first be introduced for Patou's bag collaboration with DJ and stylist Sita Abellan crafted from premium deadstock leather and denim effect organic cotton.
Having downloaded the Authentique Verify application, users can scan the area of the digital fingerprint with their phone to verify that their bag is original without recourse to QR codes or smart tagging via Radio Frequency Identification (RFID) or near field communication (NFC) chips so it cannot be tampered with.
An artificial Intelligence (Al) algorithm tracks the wear of the digital fingerprint over time so the customer can be assured of protection forever." said Founder & CEO of The ORDRE Group Simon P. Lock, in a statement.
The Group also creates unique Digital IDs for products which both establish digital ownership and provide extensive product specifications, sustainability information, and warranty information alongside videos which include from styling tips to messages from the designer.
