ORB360˚ GHOST MANNEQUINS
GHOST MANNEQUINS: AN INSIDE LOOK
ORB360° has changed how imagery is viewed on the digital landscape. The ORB360° consists of 72 images creating comprehensive 360° pictures and videos of garments which can be used across all channels- B2B and consumer sites. The patented 360˚ view imagery now offers the option of ghost imagery also known as ghost mannequin which is favourited by designers such as Alexander McQueen, Dior, and Prada as well as retailers Net-a-Porter, Moda Operandi, and Farfetch to name a few.
ghost shot: anna sui
HOW IT WORKS
Essentially a ghost mannequin is specifically designed to be as invisible as possible with more detachable parts than a normal mannequin. With the help of post production work, the parts that are seen when photographed disappear. The mannequin is dressed by a stylist and the ORB360° captures the mannequin with the garments creating a “ghost-like” effect. The image shows an item of clothing with the shape of someone wearing it, but without a model or mannequin in view. The clear view of the product makes ghost imagery a favourite among e-commerce product pages as well as B2B. The ORB360° produces front, side and back imagery of the ghost mannequin. The 360° mannequin shoot flows seamlessly alongside a model shoot or on their own. Ghost mannequins go through the same process as the Model Unit: the mannequin is dressed and styled, mannequin shots and reference images are taken and the images are sent to our retouchers to remove the visible parts of the mannequin.
ghost mannequin in ORB360° V3
WHY CHOOSE GHOST
Ghost Mannequin shoots work to display a garment with no model helping buyers and customers get the clearest view of a piece. Ghost mannequins are great for swimwear, activewear, evening wear, and full figure apparel as these categories require a defined shape. The results of ghost mannequins is a lifelike image that keeps the focus firmly on your product. Department stores such as Saks Fifth Avenue, Bloomingdales, and Neiman Marcus frequently use ghost images as the first images on their product pages to keep continuity amongst brands.
HOW DOES IT COMPARE?
Unlike other ghost mannequin photography ORB360˚ will come to you and allow you to be more hands on in the styling process. With our ability to work right alongside a model ORB shoot, you are able to have a garment shot on a model and on a ghost mannequin, making the most out of a single shoot day while cutting post-production costs.
photographer placing garment on mannequin
CLIENTS
Whilst ghost imagery is new to ORB360 clients they’re already using the services. Clients include Timberland, Mia Vesper, and Anna Sui. Images are also displayed on saksfifththave.com. Learn more about ghost mannequins on our website.
