ORB360° VERSION 3
WHAT IS V3?
Introducing the latest version of imaging unit by The ORDRE Group; ORB360° Version 3. The ORB360° V3 is able to shoot both models and accessories bringing the best of both units in one unit. ORB360˚ technology seamlessly integrates hardware and software to allow image and video capture across a wide range of products including full apparel looks shot on models or mannequins, footwear including a range of accessories including handbags, leather goods and jewelry. Additional categories include beauty, fashion archives, art, homewares, wine and fragrance. The V3 has the ability to shoot up to 75 360° shots or 50 videos a day. These agile mobile units allow for shoots in any location fitting the V3’s small space requirements.
ORB360° is an innovative content capturing tool modernizing the way B2B and even B2C luxury brands are showcasing their products online. The revolutionary ORB360° tool captures products and models in real-time by taking 72 photos on a rotating pedestal with our perfected lighting technology. Our software takes all 72 images and creates a video showcasing every part of the look. The 360˚ view allows buyers to zoom in and out of the garment to get further clarity on the materials of the clothing on the models. These images can each be selected for individual use on e-commerce sites as well. Upon capture, images are automatically received to the cloud-based content management system called the DAM. The DAM allows retailers and designers to see their images in real-time without post-production costs the same day. The DAM minimizes the need to hire multiple people for one shoot, limits the amount of work on the brand-side, and helps execute pristine imagery to go along with the look and feel of the brand.
ORB360° V3 accessory and model unit
HOW DOES THIS TECHNOLOGY COMPARE?
The ORB360° V3 creates a synergistic process between hardware and software that surpasses the archaic model of present day photography for e-commerce sites. ORB360° also requires minimal effort from the brand side and offers a streamlined approach to photoshoots. Unlike the tedious amount of time it takes to set up and break down photoshoots e.i. backdrop, lighting, computers etc.. this technology comes fully equipped with an operator to set up and break down the ORB360° unit in an efficient and timely manner. Each image requires little to no retouching due to its patented-lighting technology.
Another huge plus for using ORB360° is the cost. Traditional still and flatlay cost per image for a full day use is roughly $228/image for 35 product images and traditional video is roughly $475/image for 20 products images. With ORB360°, cost per image goes down significantly to roughly $65/image. ORB360° has an incredible price point with minimal effort and allows retailers and designers the benefit at the fraction of the cost. With our patented technology ORB360° creates immersive imagery at the fraction of traditional photoshoot costs and uploads images to the DAM content management system within seconds.
ORB360 V3
ORB360° V3 USES
From a single 360° spin, the technology creates multiple types of file formats. These file formats include: MP4s, JPEGs, and GIFs. MP4 videos showcase the entire 360° spin seamlessly, as the models or accessories spin on the moving pedestal. JPGs are also created and captured as the model or accessory spins on the pedestal; brands can pick and choose all or some of the 75 images from the DAM. The 75 images captured from the spin can also create a GIF to use for SMS, WhatsApp, and social media channels.
Each of these formats can be utilized in different ways with top brands mostly using these different formats for digital marketing purposes. LVMH has used the 360° videos for their campaigns and their coveted LVMH Prize Contest. All three file formats are perfect for social media uses and some brands have added additional images to the background for an even more immersive experience for shoppers.
CONSUMERS AND COST METRICS
With 93% of consumers wanting product-level engagement and interactive imagery increasing engagement across all key dimensions, ORB360° V3 is the way of the future of imagery production for luxury brands. Usage of the ORB360° has prompted a 10-27% percent increase in consumers’ willingness to purchase the product on brand websites. With such comprehensive product displays, brands using ORB360° have also seen a 22% spike in return rates for all returning customers.
ORB360° minimizes shoot costs due its patented-lighting technology reducing post-production and creating a streamlined approach for immediate access to imagery via the DAM. The ORB360° imaging tool along with the DAM content management system allows facets of digital teams in any brand to seamlessly use the imagery instantly and efficiently.
