What to Wear in the Metaverse
The Metaverse has become an otherworldly sphere where you can change your gender, age, race, career, and even species. Possibilities are endless in a universe where you can achieve the unattainable with designer gowns, exclusive hoodies, or even the supernatural. With so much creative potential it can be daunting to decide what clothing matches your persona.
“In the real world we use clothing in all kinds of complicated ways: to experiment and try on different selves,” said David Chalmers, a professor of philosophy at New York University. “You’ve got your psychological identity — how you feel inside — and your social identity: how you express that. In the VR world, that’s just more complex.”
DRESSING YOUR AVATAR
An extensive fashion-technology industrial complex is already emerging to meet the current and future need for dressing avatars in the metaverse. The fashion industry is preparing for the future of fashion with countless metaverse initiatives. Gucci created a virtual Gucci garden for Roblox, while Ralph Lauren launched a virtual RL ski store. The British Fashion Council hosted “The Fashion Awards Experience” on the platform, with their first award for metaverse design. Balmain joined in on the action and teamed up with the gaming platform Altava to offer its limited collection. Balenciaga created special skins for Fortnite after making its own game, “Afterworld: The Age of Tomorrow,” featuring its ready-to-wear collection, and has announced its own metaverse division.
Every major fashion brand is recognizing the shift to Web3 and determining their place in it. DressX is a virtual fashion boutique founded by Daria Shapovalova and Natalia Modenova where pieces range from $30 to well over $1,000. While spending $1,000 on an item that isn’t tangible may sound shocking, compared to what these items would cost IRL allows consumers to have their very first experiences with couture. It is proving to be an experience that consumers are eager to partake in. The space has become a goldmine for designer brands who have begun to compare the metaverse to lipstick—an entry-level item meant to hook consumers’' interest.
gucci NFT | gucci.com
HOW TO JOIN THE METAVERSE
The enthusiasm from this new consumer market has every brand joining the metaverse. As more and more designers enter the metaverse space, virtual showrooms are becoming essential. ORDRE Meta from The Ordre Group is the first of its kind, designed to allow designers to build a B2B virtual world with custom layouts, navigation, background, fonts, images, videos, and art direction, all hosted on a dedicated URL. While bigger brands can create their metaverse in-house, other luxury brands are finding it difficult to create such spaces, virtually. Here is where ORDRE Meta steps in so that brands do not miss out on a metaverse experience.
Within the Metaverse, you have endless options and aesthetics available to you without the same constraints of social conforming, budget, or accessibility that you would have in real life. In the metaverse, you are not stuck to just one style, you can have multiple avatars with unique aesthetics. With so many options and a brand-new domain, where do you begin?
