NFTs have taken the world by storm over the past two years sparking controversy and intrigue. These types of cryptocurrency have become a huge part of branding concepts for many companies through a ‘phygital’ model— physical and digital. However, with the rise of cryptocurrency comes concern: how safe are NFTs?

Ethereum blockchain promises to solve one of the greatest obstacles to NFTs becoming mainstream. Extensively talked about for over a year now, Ethereum is transitioning into a proof-of-stake model that is massively less energy intensive. Learn more.

For brands, entering into a new space can be daunting, but there’s also the risk of not engaging at all. How can brands enter the Web3 space in a way that makes sense for them? Find out how your brand can leverage its Web3 presence. Link in bio.

The world first witnessed a resale wave that was fueled by Gen Z’s interest in sustainable shopping and a push for a more circular economy. The current resale boom follows cost-of-living increases, which has impacted consumers with more budget-conscious decisions, combined with a keen interest on how the advancement of technology might play a part.

The Metaverse is transforming the way we see and interact with fashion. This technology enables us to challenge the boundaries of fashion, explore new identities and experience new forms of self-expression.

See why big name brands all use ORB360 for their e-commerce, social media, and wholesale channels. See how ORB360 is revolutionising photo imaging for luxury brands and helping usher in a new way of online commerce.

Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs. Link in bio.

Photogenics, an art-based modelling agency, created digital twin look-a-likes of their models. Learn more how this agency is revolutionizing modeling agencies in the ‘phygital’ world.

Gucci unleashes their NFT vault with floral inspired digital artwork. This select drop of NFTs pays homage to this notable fashion house in the more Gucci way possible.

Virtual try-ons are the latest trend in the consumer online market. Digital wearables are helping consumers make purchases by upending cognitive dissonance.

Afterpay is partnering up with top designers creating the “Keys to NYFW” that unlocks access to coveted experiences and hyper limited drops.

Hermes Internation SA persuaded a jury to continue with the trademark lawsuit against the artist who created the “MetaBirkin” NFT.

After a successful trial run with NFTs, Instagram will being rolling out an NFT feature to more than 100 countries.

Provenance, a concept used to describe how digital wearables on the blockchain store information about their history in the resale market. Authentique allows consumers to place their physical products on the blockchain and track its history with provenance. Using visual recognition during the point-of-purchase, Authentique creates a digital copy of the physical product and places the digital wearable on the blockchain.

NFT NYC Week 2022 commenced June 20-23rd in the heart of New York City in Time Square along with pockets of panel discussions all across Manhattan. This week had over 1500 speakers focusing on peer-to-peer panel discussions all having to do with the world of NFTs (non-fungible tokens). This year’s NFT NYC Week had a staggering 15,000 attendees compared to last year with only 5000 attendees, testament to the fast adoption of web 3.0 globally.